{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics","title":"Beauty of Joseon Relief Sun: Rice + Probiotics","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat it is\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eRelief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-fragment=\"1\" data-mce-style=\"color: #fcc67f;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLightweight cream texture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\" data-mce-style=\"color: #404040;\"\u003eIt is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\" data-mce-style=\"color: #404040;\"\u003eAfter absorption, it provides a natural glow without a white cast.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\" data-mce-style=\"color: #404040;\"\u003eEven if you apply a large amount before makeup, it does not clump or get cakey.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eRice extract 30% + Grain fermented extracts\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\" data-mce-style=\"color: #404040;\"\u003eRice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\" data-mce-style=\"color: #404040;\"\u003eHow To Use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\" data-mce-style=\"color: #404040;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eAt the last step of skin care routine, evenly spread a generous amount over areas vulnerable to sun exposure.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"50mL","offer_id":40594601771096,"sku":"BOJ-015-50ML","price":799.0,"currency_code":"PHP","in_stock":true},{"title":"10mL","offer_id":41673832530008,"sku":"BOJ-015-10ML","price":249.0,"currency_code":"PHP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/ReliefSun_Rice_Probiotics.png?v=1706689327"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty of Joseon Ginseng Cleansing Oil 210ml","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eEnriched with 50% Soybean Oil and 0.1% Ginseng Seed Oil for delicate facial cleansing.\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently absorbs and dissolves makeup residues and skin impurities clogged in pores while conditioning skin for smooth express.\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eProtects skin against external aggressors and replenishes rich moisture deep into skin.\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight runny oil texture gives smooth application without greasiness.\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eSubtle grassy scent of Ginseng Seed Oil offers a cozy, relaxing cleansing time.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cb\u003eHow to use:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e1. Dispense a proper amount and gently massage onto dry face by rolling until makeup and impurities are fully melted.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e2. Rinse off thoroughly with lukewarm water.\u003c\/span\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603409496,"sku":"BOJ-003-DEFAULT","price":899.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/GinsengCleansingOil210ml.png?v=1706689254"},{"product_id":"beauty-of-joseon-dynasty-renew-cream-50ml","title":"Beauty of Joseon Dynasty Renew Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWhat it is\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eMeet the 'Dynasty Cream,' our very first product here at Beauty of Joseon, and a long-time favorite of many of our customers. Its firm and creamy texture gives your skin deep, long-lasting moisture and nourishment. This all-in-one cream is filled with good-for-skin ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help to keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing moisture and nourishment from deep within.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eLong-lasting moisture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eEnriched with 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eSubtle glow finish\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis cream provides a gentle, glowy finish.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt creates a natural and healthy glow when used with foundation.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eRice bran water 29%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eRice bran is the finest inner bran of milled rice. In the Joseon Dynasty, rice bran water was used like the toner of today. It was called 'Beauty Water', used for beautiful skin. Rice bran, rich in amino acids, minerals, and vitamin E, helps to keep the skin moist and healthy.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eGinseng root water 5%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eGinseng is the most important herbal ingredient in Korean history. In the Joseon Dynasty, it was called 'Shincho', meaning herb from the gods. The rich saponin contained in ginseng helps to make the skin healthier and more energized.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eSqualane 2%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSqualane, which has properties similar to sebum, helps to balance oil and moisture and acts as a moisture barrier to protect the skin from external stimuli.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eNiacinamide 2%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eNiacinamide is a water-soluble B vitamin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt helps to prevent excessively dry or oily skin by regulating sebum secretion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eApply proper amount of this cream on your face at the last stage of your skincare routine. Pat with your fingers to aid absorption.\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603442264,"sku":"BOJ-002-DEFAULT","price":1099.0,"currency_code":"PHP","in_stock":false},{"title":"100ml","offer_id":44188272033880,"sku":"BOJ-002-100ML","price":1449.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/DynastyRenewCream50ml.png?v=1706689205"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty of Joseon Revive Eye Serum: Ginseng + Retinal 30ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe loss of protein, which provides elasticity to our skin's dermal layer, leads to a decrease in collagen and hyaluronic acid, resulting in wrinkles. We developed an eye serum designed to mitigate these wrinkles, combining ginseng extract and retinal.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFrom the outset, ginseng was our chosen base ingredient for this serum, as it's backed by multiple studies for its effectiveness in reducing wrinkles, thanks to its abundant saponin content. Ginseng is a renowned herbal ingredient with exceptional benefits.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWe were keen on integrating Vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Our primary challenge was to balance ingredient stability while minimizing skin irritation. Hence, we incorporated 2% (active ingredient 0.02%) of liposome-stabilized retinal in our formula, allowing customers to experience retinal's effects firsthand.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eGinseng root extract 10%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eRetinal Liposome 2%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eRetinal is a vitamin A derivative and has long been used throughout skincare history to improve wrinkles.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWhen vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order of retinol -\u0026gt; retinal -\u0026gt; retinoic acid. Retinal, which is converted directly to retinoic acid, works faster and more effectively on the skin than retinol, which must go through the process of becoming retinal.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWe used a 'retinal liposome' that was stabilized by breaking the retinal into smaller elements and enclosing it in liposomes and then adding ingredients such as natural lipids and oils. In addition, we blend ingredients such as glycerin, niacinamide, and cholesterol together to create a more effective product.\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603475032,"sku":"BOJ-016-DEFAULT","price":799.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/ReviveEyeSerum_Ginseng_Retinal30ml.png?v=1706689164"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty of Joseon Calming serum: Green tea + Panthenol 30ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eWhat it is\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eOur chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. We've incorporated panthenol to complement and enhance the protective qualities of these elements. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eRenewal : Enhanced soothing and moisturization effects\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e30% mugwort extract was added to enhance Calming Serum’s soothing effect.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eGreen tea 50%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eMugwort 30%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eMugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePanthenol (Vitamin B5) 5%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAs a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603507800,"sku":"BOJ-001-DEFAULT","price":789.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/Calmingserum_Greentea_Panthenol30ml.png?v=1706689062"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon Glow Serum: Propolis+Niacinamide","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eThis serum is made for those struggling with enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully manages sebum production while ensuring your skin remains hydrated.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #404040;\"\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003ePropolis extract 60%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eBHA 0.5%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #404040;\"\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eApply 2-3 drops of serum onto the face. Pat gently to aid absorption.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603540568,"sku":"BOJ-008-DEFAULT","price":789.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/GlowSerum_Propolis_Niacinamide.png?v=1706689000"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Beauty of Joseon Glow Deep Serum: Rice +Alpha Arbutin 30ml","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eThis serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eRice bran water 68%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eAlpha-Arbutin 2%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eAlpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. It is also known to have a 10 times greater effect than regular Beta-Arbutin.​\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603573336,"sku":"BOJ-006-DEFAULT","price":789.0,"currency_code":"PHP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/GlowDeepSerum_Rice_AlphaArbutin30ml_95665217-525d-49e1-926c-1b2c7300536f.png?v=1706688933"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon Ginseng Essence Water 150ml","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGinseng has been a cherished herb in Korean history, renowned for its benefits to our overall health and particularly our skin. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, nourishing and hydrating the skin deeply. This essence not only supplies your skin with ample moisture and nutrients but also ensures long-lasting hydration.\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eUniform skin tone\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis essence calms down the skin surface where dead skin cells occur and helps make the skin tone even by improving the skin texture to be smooth and bright.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eNutrient Supply\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eIt is an essence type that contains niacinamide, which helps to balance the moisture level of the skin and protect it from external stimuli while forming a strong moisture barrier on the skin.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eIntensive Moisture Supply\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eContaining 80% ginseng water, it helps to maintain deep moisture in the skin for a long time and keeps the skin healthy.\u003c\/div\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eGinseng root water 80% + Ginseng complex\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eNiacinamide is helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603606104,"sku":"BOJ-004-DEFAULT","price":880.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/GinsengEssenceWater150ml.png?v=1706688857"},{"product_id":"beauty-of-joseon-ginseng-sun-serum-50ml","title":"Beauty of Joseon Ginseng Sun Serum 50ml","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat it is:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEveryday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eMoist and light daily sun care\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\" data-mce-fragment=\"1\" data-mce-style=\"color: #ff9766;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCLEAR-FENCE capsule formula\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey ingredients\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eGinseng extract 30%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAccording to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho,' meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eNiacinamide 2%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNiacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion.\u003c\/span\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603638872,"sku":"BOJ-005-DEFAULT","price":980.0,"currency_code":"PHP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/GinsengSunSerum50ml_1a258f51-57a4-43eb-9632-3b76731ff613.png?v=1706688804"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camilia-18g","title":"Beauty of Joseon Matte sun stick : Mugwort + Camilia 18g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat it is\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMatte Sun Stick was developed with \u003cspan class=\"ui-provider wm b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eRamón @glowbyramon\u003c\/span\u003e, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhile most sun sticks are tailored for outdoor pursuits, we've designed ours to be just as beneficial in our everyday urban environments. Regular sunscreen reapplication every 2-3 hours is crucial for optimal SPF and PA protection, but it's often challenging. Therefore, we've engineered a sun stick with a matte formula that applies smoothly, without becoming clumpy or greasy, even when reapplied over makeup.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur sun stick utilizes a sebum-control silica powder to regulate oil production, ensuring an adherence boost and a smooth, matte finish. Plus, it's packed with artemisia capillaris and green tea extracts, contributing to a smooth skin texture while preserving its hydration.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNon-greasy matte sun stick\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt is a matte sun stick without any of the oily or sticky feelings. It is hygienic as you don’t need to apply it with your hands, and it is compact, enabling convenient use anytime, anywhere.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePorous sebum-control silica powder\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSebum-control silica powder regulates sebum on the skin, giving a smooth and soft-rolling feeling without greasiness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40594603671640,"sku":"BOJ-011-DEFAULT","price":789.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/Mattesunstick_Mugwort_Camilia18g.png?v=1706688697"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Beauty of Joseon Radiance Cleansing Balm 100ml","description":"\u003cp data-mce-fragment=\"1\"\u003eIt is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. It contains rice bran and various grain extracts, so the skin does not get dry and remains moist.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #88b68d;\" data-mce-fragment=\"1\" data-mce-style=\"color: #88b68d;\"\u003e\u003cspan style=\"color: #000000;\" data-mce-fragment=\"1\" data-mce-style=\"color: #000000;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSolid balm texture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA very soft, balm type cleansing balm that gently melts away makeup, excess sebum and skin impurities.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOil base makeup remover\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt gently dissolves mascara and eyeliner makeup, so there is no need to use a separate remover. In addition, it is comfortable to use because it does not blur or irritate the eyes.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRice + Grain complex extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40873136423000,"sku":"BOJ-012-DEFAULT","price":849.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/RadianceCleansingBalm100ml.png?v=1706688653"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon Red Bean Refreshing Pore Mask 140ml","description":"\u003cspan data-mce-fragment=\"1\"\u003eOur pores are essentially pathways that sebum uses to reach the surface of our skin. When dead skin cells and surplus sebum clog these pathways, pores tend to enlarge. Proper pore care involves clearing away the built-up dead skin cells and sebum, followed by cooling the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor this initial phase of skincare – pore and exfoliation care – we have harnessed ingredients from Earth, the cradle of our origin. Historically cherished red beans and kaolin have been chosen as key constituents. Kaolin effectively absorbs sebum, while red bean extract and powder assist in exfoliation and skin texture refinement.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMoist Clay Texture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe moisturizing soft mud formulation helps to absorb sebum and remove wastes without dryness or tightness. At the same time, it provides a refreshing cooling feeling.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHaenam red bean extract 30%\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRed bean has been an important herbal ingredient throughout Korean history as well as a beloved skin care ingredient. Women of Joseon, who emphasized skin care that creates clear and clean skin, used mung beans and red beans ground together to wash their faces. The rich saponin in red beans helps with the adsorption of sebum and acts as a natural exfoliant.\u003c\/span\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":40873136717912,"sku":"BOJ-013-DEFAULT","price":949.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/RedBeanRefreshingPoreMask140ml.png?v=1706688511"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon Revive Serum : Ginseng + Snail Mucin 30ml","description":"\u003cp\u003e\u003cspan\u003eThis serum is made for skin that has lost its vitality.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":41777467916376,"sku":"BOJ-017-DEFAULT","price":749.0,"currency_code":"PHP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/Beauty_of_Joseon_Revive_Serum_Ginseng_Snail_Mucin_30ml_1.png?v=1717749512"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask","title":"Beauty of Joseon Ground Rice and Honey Glow Mask","description":"\u003cp\u003e\u003cspan\u003eThis mask harnesses the power of upcycled makgeolli lees, a byproduct of traditional Korean rice wine, to deliver potent skin benefits. Enriched with natural rice hull powder and 5% honey, it provides deep hydration, improves skin texture, and helps soothe inflammatory skin conditions like acne.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Makeuplaneph","offers":[{"title":"Default Title","offer_id":42232850776152,"sku":"BOJ-009-DEFAULT","price":799.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/8831\/9320\/files\/Beauty_of_Joseon_Ground_Rice_and_Honey_Glow_Mask_78292113-ed7d-4ea1-8e4a-4f4d6e718a4c.png?v=1725604867"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk","title":"Beauty of Joseon Glow Replenishing Rice Milk","description":"\u003cp\u003e\u003cspan\u003eDuring the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. Glow Replenishing Rice Milk modernizes this tradition to maximize skincare benefits. The nutrient-rich rice extract and rice amino acids penetrate deeply to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a moisture layer filled with rice extract for hydration and a powder layer to control sebum. 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