About Us
"It’s about elevating what makes you uniquely you."
At Makeuplaneph, we believe in the power of makeup as an art form and skincare as its foundation. As a premier retail destination for cosmetics and skincare, we are dedicated to curating world-class brands that empower individuals to enhance their natural beauty while prioritizing skin health.
Founded on the principle that "self-care is essential", our store offers a thoughtfully selected range of high-performance skincare and makeup products that cater to diverse beauty needs.
At Makeuplaneph, beauty isn’t just about transformation—it’s about elevating what makes you uniquely you. Let us be your trusted partner in your beauty journey, where skin comes first, and confidence follows.
More About Us
We began as a small online store, bringing sought-after U.S. cosmetics to beauty lovers in the Philippines. For four years, we connected with our customers through pop-up bazaars, building a community that shared our love for the high-quality beauty products of the West.
As the demand grew, we embraced the digital space and made our mark on Shopee—the biggest and leading e-commerce in the Philippines, reaching more beauty enthusiasts nationwide.
In 2023, we took a bold step forward, opening our first retail store—a space where beauty meets experience. Expanding beyond makeup, we introduced skincare, hair care, and personal care, curating products that cater to every beauty and wellness need.
Through dedication and authenticity, our following flourished—an incredible 180,000 strong on social media. From a small online venture to a growing beauty destination, our journey is fueled by our community’s trust and passion. And this is just the beginning. Join us as we continue to redefine beauty, one product at a time.
Our Aspiration
We aim to introduce globally recognized beauty brands in our local market, bridging the gap between international quality and local accessibility, helping Filipinos find the best products suited to their needs.
Our Purpose
- Our mission is to empower everyone who walks through our doors by offering a diverse range of cosmetics that cater to every skin type, tone, and texture.
- To create an inclusive environment where individuals feel welcomed and valued, regardless of their age, ethnicity or gender identity.
